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Is There a Point of Diminishing Returns for the Arts?
Michael R. Gagliardo In the arts world, we find ourselves constantly searching for ways to engage the community. Every day we think about how we draw in more constituents: bigger audiences, more...
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The Cracks in the Arts Patron Foundation
Jill Robinson Ten years into our ongoing patron behavior research and analysis, data is showing us an alarming fact: There’s a huge set of cracks in the foundation of patronage that arts organizations...
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The #newbeans Road Show: East Coast Organizations Grapple with Artistic...
Clayton Lord In four days, I have spoken to over 500 people in Boston, New York, DC (which was Livestreamed), and Philadelphia about Counting New Beans and it has been an amazing set of conversations....
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Tossing Small Stones to Change an Entire Landscape
Kacy O'Brien Change starts small, right? We have seen time and again that small pockets of people, when seized with an idea, can come together and with the right leadership, momentum, and tools can...
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Making Change Outside the Office
Carlos Velázquez In a recent article about Chicago-based artist Eric J. Garcia, whose politically charged work he calls a “weapon to strike at injustice”, he added a caveat for aspiring artists:...
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Changing Participation in the Arts: Leading by Example
Elizabeth McCloskey Miller The changing face of cultural participation has been much discussed in recent years. This has been especially true since the publication of the National Endowment for the...
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Seat-o-nomics
Conventional wisdom: A higher price (P1) results in a lower quantity sold (Q1), whereas a lower price (P2) results in a more sales (Q2). Harry Truman famously expressed a desire to consult only with...
View ArticleSeal the Deal, Break the Barrier, Stop the Churn!
As the 2012 National Arts Marketing Project (NAMP) Conference: Getting Down to Business quickly approaches, we are taking some cues from creative business leaders, entrepreneurs and change agents. And...
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A Moving Picture is Worth a Million Words
Katherine Mooring “Charlotte in 2012″ is becoming quite a theme this year, as we prepare to welcome our fabulous arts marketing and development peers from across the country to the National Arts...
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Planning Your Marketing Mix
Jennifer Hubbartt Growing up in the 80s and 90s, I shared a hobby with other Generation X-ers: I made my own mix tapes. Simply pop a cassette in the dual tape deck, and tape songs heard off the radio,...
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5 Suggestions on How to Build a Loyal and Happy Audience
Shoshana Fanizza Every time I send out an email or post to my blog, I end with my signature, “Cheers to happy and loyal audiences” and a quote by James Stewart, “Never treat your audience as customers,...
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Audience Development, Venn Diagram Edition
Nina Simon A lot of conversations I have about audience development with organizational leaders go something like this: “We want to find ways to make our institution more participatory and lively.”...
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What Are “The Arts” Anyway?
Howard Sherman Art. The arts. Fine arts. Performing arts. Visual arts. The lively arts. Arts & entertainment. Arts & culture. Culture. High culture. Pop culture. The preceding phrases are all,...
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What Your Audience is Actually Looking For
Sara R. Leonard A few weeks ago “Pixar’s 22 Rules of Storytelling” was making the social media rounds. The album was inviting and eminently repost-able, but days after reading it, one of the points was...
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Friday Is the New Tuesday, and Other Observations on the “New Normal” in the...
Eileen Cunniffe In the waning days of 2013, an article in the Philadelphia Inquirer cited examples of performing arts organizations experimenting with curtain times, holding some weeknight performances...
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